About

Phoenix is on fire—in the best way possible.

Witnessing the city’s stunning transformation over the past decade, veteran Chief Creative Officer and proud Phoenician Ian Barry saw an opportunity to challenge outdated perceptions and reframe its story. More than just the fifth-largest city in the U.S., Phoenix has become a desert-forged, sun-fueled hub of culture, energy, and momentum.

That’s not just hot—that’s PHX HOT.

Our apparel and accessories are sustainably made, thoughtfully designed, and meant to be worn with pride—because repping your city should look as good as it feels.

But we don’t stop at fashion. PHX HOT also shines a spotlight on the city’s hottest restaurants, bars, neighborhoods, and the people who make Phoenix what it is: bold, vibrant, and unapologetically original.

Isn’t it time for Phoenix to have its day in the sun? We think so.